Spark Foundry’s bold vision harnesses a startup spirit with a powerhouse soul that melds an entrepreneurial, innovative business approach with the full resources, capabilities and marketplace clout of Publicis Media.
Spark Foundry is a global media agency brand within Publicis Media, and has offices within Publicis One, both of which are key divisions of Publicis Groupe. Every day, BBDO people in 81 countries work job by job and client by client to create and deliver the world’s most compelling commercial content.
Based in Chicago, it’s a subsidiary of the BBDO Worldwide Network. Your friends at Jack Daniel’s remind you to drink responsibly.Įnergy BBDO is a leading-edge creative organization energizing people and brands. Today, Jack Daniel’s is a true global icon found in more than 170 countries around the world and is the most valuable spirits brand in the world as recognized by Interbrand. 7 Tennessee Whiskey, Gentleman Jack Rare Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Jack Daniel’s Sinatra Select and Jack Daniel’s Country Cocktails. Jack Daniel’s is the maker of the world-famous Jack Daniel’s Old No. Government in 1866 and based in Lynchburg, Tenn., the Jack Daniel Distillery is the first registered distillery in the United States and is on the National Register of Historic Places. Media agency Spark Foundry is the global media partner for Make it Count, negotiating and executing paid media activity for the launch across most major markets globally. Renowned Director Ian Pons Jewell led the five-day shoot overseen by the creative and client teams via Zoom, with team members from every possible time zone tuning in to create the final product. “First Timers” was shot in Kiev, Ukraine following all social distancing protocols. It has been a wonderful collaboration with our client partners, and we’re thrilled for what’s to come,” said Josh Gross and Pedro Pérez, Co-Chief Creative Officers of Energy BBDO. “Relaunching an iconic brand like Jack Daniel’s? We’ve always wanted to do that. “We know that this world class creative will continue to drive the successful globalization of our Jack Daniel’s brand.” “With ‘Make it Count’ we have a long term platform that resonates with consumers, especially in today’s environment, and carries the message of Jack’s bold, independent spirit,” said Matias Bentel, Chief Brands Officer of Jack Daniel’s parent company, Brown-Forman. As a result, “Make It Count” is about its fans who grab life by the horns and make the most of their experiences. The inspiration for the campaign comes from a vintage Jack Daniel’s ad that read “Proudly served in fine establishments and questionable joints.” It served as a reminder that Jack is for everyone. The new campaign is by creative agency Energy BBDO. The :60 film “First Timers” kicks off the campaign, showcasing Jack Daniel’s consumers who decide to live boldly and try something they’ve always wanted to do.
The new campaign, “Make it Count”, focuses on the impact on peoples’ lives when they decide to choose boldly and with purpose every day, much like Mr. Set to launch October 1, the campaign is brought to life through multiple executions on TV, social, digital, out of home and print platforms in 100+ countries.Īs a global brand that wanted to fuel its iconic status, it was time for Jack Daniel’s to showcase their unique view of the world. (October 1, 2020) – In a historic move, Jack Daniel’s is introducing its first truly global creative campaign, “Make it Count.” The campaign showcases a new way of thinking for the 154 year old brand that celebrates the people who drink it. With the launch of the film “First Timers” the iconic Tennessee whiskey brand celebrates its global audience Svend Daniel’s uses First Global Campaign to ‘Make it Count’
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